When launching a new business, especially in a competitive industry like the restaurant world, first impressions matter. Your branding isn’t just about looking good, it’s about telling a story, setting expectations, and making people feel something before they even step through the door.
That’s exactly where we started with Sideline Social Craft Kitchen & Bar. A mix of upscale social bar meets ultimate sports hub, this brand needed to capture the best of both worlds, higher-end style with the warmth and energy of a classic sports bar.
When the ownership behind Sideline Social came to us, they had a vision: a space where craft food meets game-day vibes. It all starts with a conversation, diving into their ideas, understanding their goals, and shaping a brand that brings it all together. Our job? To take that vision and bring it to life. Through collaboration and plenty of creative brainstorming, one of the first things to emerge was the tagline: “Where the event BRINGS US together.” It speaks to all sports fans while perfectly capturing the social energy the owners envisioned.
Before menus, signage, or even the first pint was poured, the brand’s foundation and identity needed to be solid. We designed a bold, modern logo that reflects both the social sophistication and sports energy of the space. This logo set’s the tone for everything else, colours, typography, and overall aesthetic.
Once the logo was locked in, it was time to extend the brand across all customer touchpoints to bring the brand to life:
Interior & Exterior Signage – The moment guests pull up, they know they’re in the right place.
Staff Apparel & Giveaways – Branded tees, aprons, hats, and more to help reinforce the identity.
Menus & Table Talkers – Promoting food and drink specials that look and feel onbrand.
Banner Ups & Direct Mail – Targeted marketing to drive awareness and get butts in seats.
Branding isn’t just about a cool logo or a slick sign, it’s about creating an experience; the big picture if you will. Every design decision plays a role in shaping how customers feel about your business. With Sideline Social, we built a brand that feels welcoming, exciting, and memorable, one that stands out in a crowded market.
Thinking about launching your own brand? Or maybe your current branding could use a refresh? Let’s talk. We love turning big ideas into brands that people remember.